Sprint to Narita on a luxury Hermes helicopter

“Experiential” luxury travel for the mega-rich may be closer to becoming mainstream than you think
C. James Dale
CNNGo - August 1, 2012

My Tod’s tap nervously as I watch the ground slip slowly by.

I glance at my Rolex.

“Relax,” I chuckle to myself. “The jet won’t leave without you.”

I pick a piece of fuzz off my Ermenegildo Zegna suit and adjust my Louis Vuitton Evasion sunglasses.

The pilot looks back at me, smiling, and I acknowledge him by raising my glass of Cristal.

Then I settle into the helicopter’s soft, calf-leather seats and thumb through a Japanese luxury magazine (back to front, of course).

I gaze out the tinted window and wonder if the people below are taking note of this remarkable flying machine’s pedigree.

My chariot is l’Hélicoptère par Hermès, a bespoke beauty properly called Eurocopter EC135 that defines jet-set style.

So powerful is the spell it casts that it can make you feel like a tycoon, even if you’re wearing Banana Republic jeans, worse-for-wear Valentino sunglasses and scuffed-up Skechers.

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9 months ago